Power of the Culture is a vibrant platform supporting global majority creatives in the Film and TV industry—a collective navigating the industry together.

For this project, I developed a comprehensive brand identity that reflects the platform’s dynamic and inclusive spirit. 

The work included:

• Logo design with multiple versions for flexible use;

• A distinctive color palette and carefully chosen typography to establish a strong, consistent visual tone;

• Custom vector illustrations and iconography to enhance brand storytelling;

• Creation of social media posts, favicon, and app icon to maintain brand presence across digital channels;

• Detailed logo usage guidelines outlining do’s and don’ts to ensure consistency;

• Design of stationery materials to support offline branding needs;

• A complete brand guideline booklet compiling all elements and instructions, serving as a single reference for all future brand applications.

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This identity system ensures Power of the Culture’s message is communicated clearly and cohesively across all platforms, helping build recognition and connection within the creative community.