International Women's Day Campaign
This campaign was created to celebrate the women working at Leyton in honour of International Women’s Day. I designed a series of custom vector portraits, each paired with a personal quote from the featured individual. The illustrations were carefully developed to strike a balance between brand professionalism and warmth, using Leyton’s secondary colour palette and typography to keep everything on brand. I adapted the artwork into two formats to suit both LinkedIn and Instagram, ensuring that layout, scale and content felt appropriate and engaging across both platforms. The end result was a thoughtful and empowering visual series that put women and their voices at the heart of the design.
Thoughtful Design for Professional Voices
Christmas Greeting Post
This seasonal greeting was designed to wish LexLeyton’s clients a happy and restful Christmas break. The design uses the company’s established brand colours and visual style to maintain consistency while introducing festive elements with a subtle, sleek feel. My goal was to create something that felt warm and stylish, without stepping away from the brand’s professional tone.
Diversity & Inclusion in Tech – Webinar Promotion
This piece was created to promote a webinar exploring diversity and inclusion within the tech industry. I leaned heavily into LexLeyton’s existing brand identity to ensure the post felt familiar and recognisable, while using layout and typography to present the information clearly and accessibly. The subject matter was reflected subtly in the visual tone: inclusive and strength while supporting the theme without relying on clichés. Overall, the design presents LexLeyton as a brand engaged in important industry topics while staying visually consistent and professional.
World Suicide Prevention Day Awareness Post
This post was created to acknowledge World Suicide Prevention Day and contribute to raising awareness around an important and sensitive issue. The illustration was custom designed to reflect the tone of the message and the colour palette was carefully chosen to be soft and calming while still incorporating the brand’s identity. I aimed for a thoughtful balance between brand presence and emotional tone, with simplicity guiding the overall design. The inclusion of a trending awareness hashtag helped increase visibility and connect the brand to wider conversations around mental health.
Brand Awareness & Employee Wellbeing Social Posts
This selection of posts was created to help showcase Leyton’s values and services in a way that felt approachable, modern, and aligned with their brand. One post was designed to promote an upcoming webinar around employee and financial wellbeing, using a clean layout and professional tone to reflect the importance of the topic. The other two creatives were focused on building general brand awareness, presenting Leyton as a company that supports growth, innovation, and collaboration. Each design followed Leyton’s visual identity closely, using consistent typography and colour choices, and plenty of space to allow the messaging to speak clearly. The overall aim was to create content that feels trustworthy and professional, while still being engaging and visually polished
Hero Images for Email Campaigns
These hero images were created for a series of product focused email campaigns for Fidelity. I incorporated Fidelity’s tilted square logo shape into each design. This allowed the imagery to feel distinctly branded, even at a glance. Text placement and alignment were carefully considered to ensure the designs remained visually dynamic, without compromising readability. The result is a series of clean, modern visuals that sit comfortably within Fidelity’s broader design language.
Financial Wellness Social Media Series
This campaign highlights customer perspectives on what financial wellness means to them. Each design centres around a quote drawn from real customer feedback, supported by a clean layout and use of brand colours. I created platform-specific versions for both LinkedIn and Instagram to make sure each post felt natural within its platform environment. The tone is human, relatable and professional. The overall approach is both visually cohesive and emotionally resonant, reflecting Fidelity’s commitment to making financial wellbeing accessible and understandable.
